We’re curious, collaborative, and unafraid to challenge convention. Our work inspires action, fuels ideas, and sharpens strategy.
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At The Palmerston Group, we believe great research starts by showing up with curiosity, creativity, and an open mind. We go further into the human experience to uncover insights that move brands forward. We specialize in fast-turn qualitative research, immersive ethnography, and custom-designed studies that connect the dots between people and strategy.
We bring decades of experience and a reputation for excellence in consumer focused market research.
We partner closely with clients to understand the challenge and deliver solutions.
Our research is creative and immersive, and we deliver stories that drive action.
We immerse ourselves in real environments to uncover what people truly think, feel, and do.
We deliver high-impact qualitative research that’s proven to drive business strategy and growth.
We move fast without cutting corners, making us your go-to partner for time-sensitive projects.
We build smart, scalable solutions that respect your budget while delivering best-in-class results.
From methodology to deliverables, we bring originality to every project and make insights impossible to ignore.
We include compelling video deliverables, like sizzle reels and highlight edits, so your insights resonate beyond the page.
Trusted to deliver
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“You pulled off in five days what others couldn't do in five weeks. The emotional clarity and depth of insight were exactly what we needed.”
“This creative approach showed us exactly how shoppers move through our category. The insights were clear, real, and incredibly useful.”