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Award Winning Research
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Through creativity and unique methodologies, our clients are delivered insights that drive meaningful action.
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We conduct research on behalf of some of the world's top brands. Check out a few of our latest projects and see how far we'll go to find the answers you need.
Project
“This was the most immersive research we’ve ever seen. You took us into a world we thought we understood but had never truly seen.”
An ad agency serving top CPG brands lacked understanding of convenience stores. Traditional research tools failed because consumers often forget their interactions in these quick, transactional spaces.
We went beyond observation. Our team worked behind the counter at three convenience stores across the U.S., serving customers, stocking shelves, taking breaks, and cleaning washrooms. This ethnography gave us a firsthand look at the store’s rhythm.
The agency gained a visceral understanding of shoppers’ behaviour, impulse decisions, and frontline staff’s observations. This directly led to grounded creative work and resonant campaign strategies.
Project
“This authentic, real-time methodology revealed the true experience. It gave us the clarity to make meaningful, strategic changes.”
A global entertainment brand wanted to rethink its Las Vegas activations. They had noticed the audience shifting from a gambling and show-going crowd to a younger, experience-driven generation. This shift posed a challenge to their existing strategies, designed for a different audience with different interests and priorities.
We followed groups of Millennials and Gen Z visitors over 72 hours in Las Vegas, designing our approach to blend seamlessly into their vacations. From in limo arrival interviews to pool parties, clubs, and everything in between, we interacted with them in real time, capturing unfiltered reactions and mapping the modern Vegas experience as it naturally unfolded.
Our findings reframed the client’s experiences, shifting from individual events to seamless, shareable moments. This resulted in stronger messaging and smarter investment in what mattered to younger visitors.
Project
“You pulled off in five days what others couldn’t do in five weeks. The emotional clarity and depth of insight were exactly what we needed.”
A long-standing everyday wellness brand was beginning to feel out of step with today’s consumers. Its packaging and positioning hadn’t kept pace with shifting values. The client needed a fast, emotionally grounded read on a very specific demographic… with insights delivered in just five days, right before the holidays.
We launched an ultra-rapid self-ethnography across the U.S., with participants sharing short video stories exploring self-expression, brand trust, in-store shopping behaviour, and what draws them to a product. From home to aisle, we captured how this demographic evaluates value, credibility, and personal fit.
The five-day sprint produced emotionally rich, visually grounded insights — on time and on point. The client used the work to shape a brand refresh that balanced heritage with modern relevance.
Project
“The level of depth and nuance was beyond our expectations.”
An international client needed to understand how their popular food product fit into the Canadian market. They wanted a comprehensive map of its consumption patterns, emotional connections, and cultural nuances… faster than their global research timeline could accommodate.
We conducted a series of online focus groups across Canada, from Quebec to the West Coast to the Maritimes. Our research explored functional and emotional connections, regional variations, social scenes, health perceptions, multicultural differences, and brand perceptions. We used scenarios, personas, video, audio, and photos to bring the findings to life.
The research uncovered unique regional preferences and consumption rituals, enabling the client to hyper-localize their advertising efforts for the Canadian market. The tailored insights provided clarity on brand positioning and revealed key opportunities for growth.
Project
“This creative approach showed us exactly how shoppers move through our category. The insights were clear, real, and incredibly useful.”
A major food retailer wanted to understand how consumers authentically navigate their category in grocery stores. Traditional research methods relying on memory were not capturing real shopping behaviour.
We used strategically mounted cameras on shopping carts to observe consumers as they shopped naturally. This approach allowed us to capture genuine reactions, decisions, and interactions without interrupting their routine. We tracked how they responded to shelf placement, product displays, and planograms in real time.
The retailer gained authentic, actionable insights into how shoppers interact with their category in store. The findings informed new merchandising strategies and improved in-store marketing efforts.
Project
“This approach gave us global reach and real-time reactions. It was quick and cost effective.”
A company focused on innovative, trend-driven design needed to gather consumer insights from diverse global markets. Shipping physical samples internationally was both costly and operationally difficult.
We developed a streamlined approach using models in a studio, with moderators from various global markets joining through video conferencing. This setup allowed participants to interact with the model in real time, request different angles, and see the designs in motion. The method provided immediate feedback, saved costs, and enabled around-the-clock testing.
The brand gained high-quality insights from markets worldwide without the cost and delay of shipping samples. Real-time interaction with the models allowed for deeper, more authentic feedback, enhancing the design process.
Need answers? We'll find them. Send us a message about your next project.
Award Winning Research
Including recognition from