Every great insight begins with curiosity, creativity, and a process built to fit the challenge. We design each project from scratch so it aligns with your goals, your team, and your timeline.
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Whether you need quick-turn insights or immersive ethnography, we scale our process to meet your needs and move your business forward.
01
Getting aligned from the start.
We set the project foundation by understanding your objectives, your audience, and the decisions you're trying to make.
02
Built for your business goals.
We develop a custom research plan using the right tools and methods to answer your questions clearly and creatively.
03
Real people. Real moments.
We connect with the right participants and gather rich, human-first data through interviews, groups, or immersive observation.
04
Turning input into clarity.
We organize, analyze, and interpret the findings to surface meaningful themes, tensions, and strategic opportunities.
05
Insight, brought to life.
We present findings through compelling storytelling including a sizzle reel video summary giving your team the clarity and confidence to act.
06
Insight that drives action.
After the presentation, we stay connected to help you apply what you've learned and guide next steps.
Research starts with the right questions. Here are your questions answered so you can feel confident in your next project.
Every TPG project comes with a sizzle reel. It’s a video summary of the project highlighting the problem, research methodology and the project results.
All sessions are led by senior researchers. We don’t hand things off. The person you meet at the beginning is the same person in the field, in the edit, and in the debrief.
We’re built for speed. Many projects move from kickoff to insight in under a week, without compromising quality. Our process is lean, responsive, and tailored to your deadlines.
Absolutely. We specialize in reaching hard-to-find audiences, whether they’re top-tier executives, Gen Z creators, or tool-wielding pros. We design every study with nuance and cultural intelligence.